Marketing Operations: Solely executed all graphic design, marketing collateral, and visual assets for every facet of a 70-employee commercial retail development organization with a portfolio of 3.7M SF having developed 14.9M SF of retail space since 1976, including 2M SF developed since just 2020.

Budgetary Oversight: Judiciously allocated a $180K annual corporate marketing budget.

Project Throughput: Sustained organizational efficiency while processing a high-volume workload of over 10,000 marketing files and direct work products annually.

Event Management: Spearheaded the logistics, vendor rentals, and marketing collateral for a 900 SF corporate booth at the ICSC Las Vegas ReCon trade show with an annual budget of $60K–$80K.

Collateral Lifecycle Management: Managed the end-to-end lifecycle of critical sales assets, meticulously maintaining 40–50 leasing fliers and delivering large pitch packages, which enabled the leasing and development departments to rapidly respond to opportunities and always meet urgent client deadlines.

Signage Production: Coordinated the end-to-end design, layout, and installation oversight of 30–70 commercial leasing signs, property banners and window wraps annually to maintain brand identity and quality across the country.

Data & GIS Analysis: Processed hundreds of demographic reports and generated dozens of detailed retail competition maps annually to support initial site-touring and site-selection committee presentations.

Digital & Print Administration: Maintained the corporate website through routine content updates and oversaw the generation of all corporate stationery, cards, and brochures.

Community Relations: Upheld positive public relations by developing quality sponsorship materials such as golf tournament signage for local charity events.